Sustainable luxury on the water arrived in the region through the partnership between Sunreef Yachts and OMR Premium Yachting
The region of Serbia and the Western Balkans naturally gravitates toward the sea and has a strong connection to yachting. At a time when the maritime industry is increasingly turning toward a sustainable future, Sunreef Yachts catamarans are emerging as beacons of progress. The Eco versions of the 50, 60, 70, 80, and 100 models represent strong market potential, and OMR Premium Yachting is proudly taking on the role of Sunreef Yachts’ exclusive representative for the Western Balkans. The company is part of OMR Group, whose portfolio spans luxury cars and vessels, including electric vehicles, making the cooperation with Sunreef Yachts a natural fit with the brand’s existing philosophy.
Sunreef Eco: Propulsion and Onboard Energy
In the global luxury boating market, Sunreef Yachts stands out with a clear focus on innovation and sustainability. The brand offers a range of energy-efficient propulsion solutions, including fully electric motors and hybrid systems. A key element is the use of renewable solar energy. These are ultralight, thin, and flexible solar panels, described by the brand as the first of their kind in the industry, designed and produced in-house, and able to be integrated across nearly any surface on the yacht.
Sunreef Yachts catamarans are equipped with dedicated batteries, developed specifically for each model in the range. With an energy density below 5.2 kg per kWh, Sunreef Eco batteries are nearly 30% lighter than standard solutions in the yachting world, with charging capability across different voltage ranges worldwide. The energy concept is further enhanced by what the brand describes as the industry’s most efficient air conditioning system, consuming 50% or less energy compared to other available systems. Sustainability is also reflected in the interiors, where carefully selected, environmentally responsible materials are used without any compromise on luxury.
Classic and Ultima Lines: Different Concepts, the Same Standard
The offering focuses on the Classic and Ultima lines, which differ both in concept and in the owner profiles they are designed for. Ultima models are luxury hybrid yachts with minimal energy consumption, delivering an ideal balance of speed, stability, and comfort. The Ultima 55 stands out in particular, with its arrival in the region expected soon. With a 5.60 m beam, it offers space comparable to a motor yacht as long as 72 ft, or nearly 24 m. At the same time, Sunreef Yachts’ classic sailing catamarans deliver an equally luxurious experience, with a strong emphasis on build quality, reliability, and offshore safety, as well as an authentic sailing experience aligned with innovation and environmentally conscious technology.
As an additional step in its client approach, OMR Premium Yachting will soon open a new showroom in Belgrade, where interested clients will have the opportunity to experience the quality and materials firsthand, speak with sales advisors, and actively take part in defining every detail, from the first contact to delivery of the vessel
Customization as a Brand Signature
One of Sunreef Yachts’ key strengths is its high level of customization. Unlike many other builders, where personalization options are kept to a minimum, Sunreef Yachts clients have the opportunity to be involved in nearly every aspect of the vessel, from the overall concept and layout to the presentation and selection of the interior. This process is supported by a team of specialists involved throughout every phase of the yacht’s development.
From First Contact to After-Sales
The presentation and purchasing process for a Sunreef yacht is carefully structured, with full awareness of the complexity of such a product. As an additional step in its client approach, OMR Premium Yachting will soon open a new showroom in Belgrade, where interested clients will have the opportunity to experience the quality and materials firsthand, speak with sales advisors, and actively take part in defining every detail, from the first contact to delivery of the vessel.The presentation and purchasing process for a Sunreef yacht is carefully structured, with full awareness of the complexity of such a product. As an additional step in its client approach, OMR Premium Yachting will soon open a new showroom in Belgrade, where interested clients will have the opportunity to experience the quality and materials firsthand, speak with sales advisors, and actively take part in defining every detail, from the first contact to delivery of the vessel.
Each client comes with different experience on the water and specific needs, and OMR Premium Yachting, as Sunreef Yachts’ exclusive representative for the Western Balkans, offers full commitment and after-sales support. This is an integral part of the offer, with a dedicated technical team as well as a a 24/7 shipyard support line for consultations and reporting, ensuring long-term security and reliability for owners.
Expectations for the growth of the Sunreef Yachts brand in Serbia and the wider region are significant. The concept of sustainability and environmental responsibility is increasingly present, while the nautical infrastructure is mature enough to support such solutions. Sunreef Yachts brings together innovation and sustainability in a form of luxury that is no longer a vision, but a reality.
