SANLORENZO ADRIA: Brand excellence is embodied in the people who represent it

Good teamwork is like a well-oiled machine, where all the parts work harmoniously to achieve a common goal. Through synergy of ideas, joint effort and mutual support, extraordinary results are achieved. Looking back, Sanlorenzo Adria company recorded fantastic results, and looking ahead to the future, it is clear that this dream team is making resolute steps into another victory.

In order to gain a first-hand insight, rather than just a hint, we spoke with “the first among equals”, Mr. Franz Schillinger, CEO of the Sanlorenzo Adria company, but also with a lady who made a special contribution to this maritime company. Sanja Božović, the first female broker of luxury vessels in our region and representative of the Sanlorenzo Adria company for Montenegro and Serbia, will present herself to the readers of Nautika magazine for the first time, providing at the same time answers to the questions regarding selection of the ideal yacht – “tailor-made”!

FRANZ SCHILLINGER,
CEO Sanlorenzo Adria

We want to be even closer to our customers!

IT SEEMS THAT YOU CAN BE MORE THAN SATISFIED WITH THE BUSINESS RESULTS OF SANLORENZO ADRIA IN THE YEAR THAT IS BEHIND US. WHAT ARE THE SUCCESSFUL ACTIVITIES THAT YOU WOULD SINGLE OUT FROM THE PAST YEAR?

We had a very successful Cannes Yachting Festival. The Sanlorenzo presentation showed very clearly why this shipyard is the most successful single-brand yacht builder on the market. But it’s not just the presentation at boat shows that counts. We have an excellent sales-, back office- and customer service team led by our sales manager Cornelius Kistler, who as a Swiss citizen, works like Swiss clockwork.
In 2023 we delivered new Sanlorenzo yachts in the Adriatic to Austrian, Slovenian and Croatian customers. In 2024, we will deliver new Sanlorenzo yachts also to Serbian customers thanks to our sales manager Sanja Bozovic, a hard-working lady and our most successful saleswoman.

FRANZ SCHILLINGER,
CEO Sanlorenzo Adria

IN WHAT DIRECTION WILL SANLORENZO ADRIA SAIL IN 2024?

We will continue our expansion and want to be even closer to our customers. We are planning to open new offices in Porto Montenegro, Split and maybe even Belgrade.

FRANZ SCHILLINGER,
CEO Sanlorenzo Adria

SANJA BOŽOVIĆ
Representative of the company Sanlorenzo Adria for Montenegro and Serbia

Sanlorenzo’s yachts are more than yachts – they represent a bespoke and made-to-measure experience!

NAUTICAL MARKET OF SERBIA AND MONTENEGRO BECAME RICHER WITH THE ARRIVAL OF THE SANLORENZO ADRIA COMPANY, AS IT OFFERS A COMPLETELY NEW LEVEL OF LUXURY. WHAT EXACTLY DOES THAT LUXURY INCLUDE?

When we talk about the luxury offered by Sanlorenzo Adria, it goes beyond the clichés often associated with the term. Rather than using the word in a generic sense, it’s more apt to describe it as a bespoke experience that tailors every aspect of your lifestyle to your preferences. Sanlorenzo is renowned for building yachts made to measure, setting itself apart by providing a level of customization that ensures each yacht is a unique reflection of its owner’s desires and aspirations. It’s not just about luxury; it’s about a personalized and tailored approach to the yachting experience.

SANJA BOŽOVIĆ
Representative of the company Sanlorenzo Adria for Montenegro and Serbia

WHAT SETS THE VESSELS OF THE SANLORENZO COMPANY APART FROM OTHERS ON THE MARKET IS THAT THEY CAN BE FULLY CUSTOMIZED TO THEIR OWNER’S WISHES. WHAT DOES THE PROCESS OF PURCHASING SUCH A YACHT LOOK LIKE?

Renowned for their commitment to craftsmanship, Sanlorenzo’s yachts are more than yachts; they represent a bespoke and made-to-measure experience. The brand stands out for its meticulous attention to detail, ensuring that each yacht is a reflection of the client’s unique preferences.
The process of purchasing a Sanlorenzo Yacht is designed to be enjoyable and straightforward for each yacht owner. Once the client selects the yacht model, the next step involves scheduling a meeting with the entire team of project managers at the shipyard, along with the client. Shipyard approach is to commence the customization journey from the client’s home, as it serves as an excellent starting point to replicate their lifestyle on water through their Sanlorenzo yacht. This is a collaborative process.

SANJA BOŽOVIĆ
Representative of the company Sanlorenzo Adria for Montenegro and Serbia

WORK OF A LUXURY YACHT BROKER ALSO IMPLIES THE TRUST THAT CLIENTS PLACE IN YOU WHEN MAKING THEIR CHOICE. HOW ARE SANLORENZO BRAND YACHTS POSITIONED ON THE MARKET AND WHO ARE THE POTENTIAL BUYERS?

Absolutely, trust is always a big deal especially when people are making such a major decision like investing a lot of money buying a yacht. Sanlorenzo yachts, initially lacking a regional presence, have undergone a significant transformation in the market. I am grateful for the opportunity to contribute to this change. With a person who understands the region at the helm, Sanlorenzo Adria demonstrated how swiftly we can change the whole situation.
As the economy of the region grows, so does the pool of potential buyers for Sanlorenzo yachts. The brand’s reputation as a high-end luxury provider attracts an increasing number of individuals who want to elevate their yachting experience. Having said that, most of Sanlorenzo buyers are very knowledgeable yacht owners. It’s not the first yacht they are buying.

SANJA BOŽOVIĆ
Representative of the company Sanlorenzo Adria for Montenegro and Serbia

IS THE DOMESTIC MARKET STARTING TO SURPRISE IN TERMS OF PURCHASE OF LUXURY YACHTS, AS BUYERS WERE MOSTLY FOREIGNERS EARLIER?

Wanting to have a top-notch yacht isn’t exclusive to international buyers anymore; locals are increasingly recognizing the appeal and making their mark in the world of high-end yachts and it’s a part of a broader trend. Historically, many yacht builders, especially in places like France, have already reached their peak in terms of yachting interest. Now, the spotlight is turning towards countries like Serbia, Croatia, Czech rep, Hungary. Yacht builders worldwide are becoming increasingly aware that our time is on the rise. Therefor they are selective who will represent them, Sanlorenzo Adria fulfil that gap, let’s say.

SANJA BOŽOVIĆ
Representative of the company Sanlorenzo Adria for Montenegro and Serbia