Aston Martin recently announced the arrival of Vanquish, its new V12 flagship sports car, set to redefine driving dynamics for a new generation of drivers.
Amidst the starry backdrop of the Venice International Film Festival, Aston Martin unveiled the highly anticipated new Vanquish with a stunning moment on the waters of the Venetian Lagoon. An intimate audience, spanning the worlds of film, arts, fashion, and business, gathered at the Marina Militare for the grand premiere, accompanied by musical performances from Grammy-nominated artist Masego, multi-award-winning Italian jazz performer Walter Ricci, and international DJ James Righton.
Film stars in attendance included five Academy Award winners. George Clooney, accompanied by his wife Amal, joined Benedict Cumberbatch, Michael Douglas, Kevin Costner, and Adrien Brody. In the year that Aston Martin celebrates the 60th anniversary of its iconic association with the James Bond films, the event was also attended by Bond actor Daniel Craig, alongside British stars Joe Alwyn and Micheal Ward.
They were joined by notable figures from the worlds of entertainment, arts, and culture, including Australian actor and director Joel Edgerton, American actresses Haley Bennett and Cailee Spaeny, and BAFTA-winning director Joe Wright.
With a history dating back to 1104, the Arsenale di Venezia was a fitting location for Aston Martin’s brand, situated at the intersection of craftsmanship, culture, and art. The Arsenale is considered one of the first large industrial enterprises, employing 2,000 workers daily during the Middle Ages, each contributing by hand to the fleets of La Serenissima. It was a pioneer in shipbuilding innovation, known for its early use of assembly-line techniques. Today, in addition to being an operational base for the Italian Navy, it proudly represents culture as the venue for the prestigious Venice Biennale, celebrating its 60th edition in 2024.
An automotive piece of art, Vanquish completes Aston Martin’s portfolio of next-generation front-engine sports cars, crowning one of the most intensive product development periods in the company’s rich 111-year history. It follows the successful launches of the DB12 in May 2023—revealed on the eve of the amfAR Gala in Cannes—and the Vantage in February 2024, which debuted on the same day as Aston Martin’s 2024 Formula 1 car, at the home of British motorsport, Silverstone.
Revealed by Aston Martin Aramco Formula One® Team drivers Lance Stroll and Fernando Alonso just 24 hours after the Italian Grand Prix, the launch of Vanquish further solidifies Aston Martin’s connection between road and track, and the brand’s ambition to lead in high performance.
Lawrence Stroll, Executive Chairman of Aston Martin, said: “The arrival of Vanquish is a pivotal moment for Aston Martin, completing the newest and strongest portfolio in our segment and reinforcing our ultra-luxury positioning.
“This launch celebrates the renaissance of our iconic brand and the unique combination of timeless design, craftsmanship, and engineering innovation that defines our new generation of sports cars. Our flagship product, Vanquish, embodies our commitment to both ultra-luxury and high performance, bringing Aston Martin to a new generation of drivers.”
With limited production, Vanquish will be Aston Martin’s highest-performing sports car in its core product lineup and its most exclusive, with production limited to no more than 1,000 examples per year. Unique in this portfolio, Vanquish is the only model to feature a bespoke Aston Martin-developed 12-cylinder engine.
Revived for the first time since 2018, this will be the third generation of Aston Martin vehicles to bear the famous Vanquish name. The original V12 edition, launched in 2001, played a prominent on-screen role, driven by James Bond in the 2002 film Die Another Day and appearing in other films of the 2000s, such as Lara Croft: Tomb Raider and The Italian Job. Now, it once again takes center stage.
Source: www.astonmartin.com
