A new collection to embrace color and print whilst they travel
With this debut line, the Greek designer marked the first step of her brand beyond its already existing ready-to-wear collection
Approximately a year ago, Greek yet London-based designer Mary Katrantzou was getting ready to market her new resort collection Mary Mare, inspired by sunny, oceanfront destinations: Cannes, Nice, Greece, Portofino, Monte Carlo, Venice, Dubrovnik, Costa Brava, the Côte d’Azur, and more. Who would’ve ever guessed that a year later, she’d be launching it in the face of a global pandemic? Katrantzou had her team illustrate the postcards used for the lookbook, thus communicating the collection as a little gift to cherish with a hint of wanderlust and nostalgia. Postage stamps from exotic destinations have been emblazoned on cotton poplin, linen, and silk twill across a series of day-to-night dresses, each nipped in via a contrasting belted waist tie.
There is also a series of ten dresses celebrating the brand’s graphic seashell print projected onto georgette and cotton voile on mini-dresses and kaftans shapes.
In addition to the apparel, Mary Katrantzou has also introduced newness in the form of swim lycra across six styles, each available in an adaptation of each print story. There are capped-sleeved scuba styles, bandeau bathing suits, and two new bikini styles, which have been designed to offer “something for all body shapes and sizes”.
The collection is aimed at completing the Mary Katrantzou muse’s wardrobe, with this debut capsule marking the brand’s first extension beyond its pre-existing in-house ready-to-wear collection, and forming part of its wider plan to broaden the Mary Katrantzou product offering, by allowing the Mary Katrantzou customer “new ways to embrace color and print whilst they travel”.